FractalForms

Reliance Recron Mattress

Client

Reliance Recron

Services

Catalogue Design

Photography

Objective

Designing the Future of Sleep

At the outset, our collaboration with Reliance Recron Mattress set out to breathe new life into their brand presence. We aimed to deliver more than just a product catalogue—we sought to create an immersive, informative, and aesthetically pleasing narrative that connects with customers and retail partners alike.

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The Challenge

Recron had recently launched several new mattress lines and store locations. They needed a unified piece that would educate buyers, showcase their product range with style and clarity and guide them to the nearest showroom.

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Our Approach

We began by designing a sleek catalogue layout rooted in clean, intuitive design principles. The opening spreads feature hero imagery from the mattress photo shoot, instantly conveying the texture and craftsmanship of each model. From there, the narrative flows fluidly—explaining materials, comfort zones, and ideal use cases—without overwhelming the reader with dense visuals or text.

A thoughtfully curated store section follows, different products portfolio, small lifestyle visuals and reaching each showroom a breeze—creating a human-friendly experience that extends beyond product discovery.

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Outcome

Bringing the Product Catalogue to Life

To showcase Recron’s latest mattress collection, the imagery highlighted textures, layers, and comfort with clean, modern layout. Paired with clear messaging and updated store information, the result was more than a product guide—it was a fresh, immersive brand experience that reflects Recron’s commitment to quality and care.